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Customer Rating: 
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A must have for jeans lovers
The bella band is a must have if you love wearing jeans. I think maternity jeans just look terrible, so this has been great to get me through the awkward chubby stage, and I can still wear my Seven jeans and feel good about the way they fit my legs and butt.
Keep in mind, this works best with pants that button in the center. For pants with the tab that goes to the side and attaches, it's harder to keep that smooth under the band, so it doesn't look bulky under your shirt.
I think it's worth the money, but definitely just get a neutral color. I bought this in black and white, and I probably only needed one.
Customer Rating: 
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Great for all stages of pregnancy
These are convenient for wearing all of your pants and shorts for an extended period of time. Later on, I found that fewer of my pants could be held up with the Bella Band because my belly was just too big. However, the BB was great for covering the tiny bit of belly that started showing at the bottom of my shirts (even maternity ones) and it supported my growing belly making it more comfortable in the third trimester. It's the only thing now that makes my big belly feel better day and night (I used to say I felt like I needed a crane to hold up my belly -- well this is the crane!)
I am also looking forward to using this postpartum to support my belly and once again extend my wardrobe until I get closer to my pre-pregnancy size (average time 9 months, I hear).
Please note! The Bella Band comes in different sizes and you have to buy the right size. It should be able to hold up your pants when you're barely showing, but that same size will work all the way through the pregnancy.
Customer Rating: 
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Bella Band
This is a great idea for extending the wear of your pre-pregnancy clothes! :) I have loved it and I think it will work for quite a while, who wants a bunch of maternity clothes you will never wear again! This makes it so you don't need them as soon.
Customer Rating: 
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Money well spent!
I purchased the bella band when I was about 15 weeks pregnant. I wish I had purchased it a little earlier, b/c it made wearing my pre-pregnancy pants so much more comfortable. I'm now around my 20th week and I have found it useful to wear w/my maternity pants. The pants are still a little loose and I find that the BB helps keep them up and gives me a more flattering silhouette. I sometimes wear it just for that reason and b/c I personally like the feeling of having my belly supported. I can only imagine that in the weeks to come I will find more benefit in having my expanding belly supported and if so I may buy another one in black for the fall/winter.